Sunday, December 8, 2013

The Conversion Factor

Going around Mumbai roads, you will quite frequently  come across this hoarding these days.


Pay attention, keep your mobile phone aside. Think about the following.
  • This poster or advertisement has no “responsibility tag. What I mean by this, the poster has no names of the organization of the committee who are responsible for this.
  • This poster has no “description” of what it is all about. All it speaks about is change or parivartan (in hindi).
  • It has Johnny Lever and Nagma. Both of them a known television stars. Good selling point.
  • It offers you free books and free sessions. Just call on the number. Maybe just a miscall will do

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